About the customer – Customer is one of the top credit card company
Customer Challenge
- Fragmented marketing initiatives leading to high cost and low conversion rates.
- Missing close loop feedback to assess the efficacy of the marketing initiatives and campaigns
- Multiple channels and platforms leading to duplication and significantly high cost
NucleusTeq Solution Approach
- Designed the unified marketing journey for the enterprise
- Insights & Machine learning driven inputs feeding to the campaigns that led to much higher qualified leads
- Decommissioning of the duplicate systems and migration of the capabilities to a global platform
- Comprehensive architecture & implementation on salesforce lightning platform
Outcomes Delivered
- 30% increase in the sales leads
- 18% increase in deal revenues
- 5X faster workflow development for new customer journeys
- Unified global platform through Salesforce lightning cloud